Viktor E. Frankl: Why To Believe in Others

This week’s video features Viktor E. Frankl, the author of one of my all-time favorite books, Man’s Search for Meaning.  This rare video of Frankl was filmed during his 1973 lecture to the Toronto Youth Corps.

I love how Frankl is able to use 4 minutes and 22 seconds to explain why believing in other people is the greatest gift we can give. “If we take man as he is we’ll make him worse. But if we take man as he should be we make him capable of becoming what he can be”.

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If you had direct access to an entrepreneur who’s already achieved exactly what you want to achieve, how likely is it that you could do the exact same thing in an event shorter amount of time?

The scenario I just described to you is business coaching at its finest. Judging by the striking amount of growth the business coaching industry has experienced since 2004, lots of entrepreneurs would agree that working with a business coach just makes sense. Here’s proof:

• “Annual spending on business coaching in the United States is estimated at $1 billion.” – Harvard Business Review, November 2004

• “Use of business coaching is widespread in UK organizations, with almost nine in ten respondents reporting that they now use coaching in their organization (88%).” – University of Bristol Newsletter, 2005

• “An estimated 40,000 people in the U.S. work as business or life coaches, and the $2.4 billion business coaching market is growing at about 18% per year.” – 2007 MarketData Report

Quite frankly, I wouldn’t be where I am today without the help of my business coaches! Although, understanding exactly why you need a business coach and finding a business coach that’s perfect for you  can be harder than it seems… So without further ado, here are 5 Things Every Entrepreneur Should Know About Business Coaching:

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