“Never give up. Never give up. Never, never, never, never — in nothing, great or small, large or petty — never give in, except to convictions of honor and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy.”
– Winston Churchill
Life has thrown me many a curve ball. And, honestly, when I get through those times and actually have some time to reflect, I realize those “failures” were my greatest successes. Those were the times when I was so close to quitting, to giving in, to giving up my dreams. I have many examples but today, I’ll share one specific story with you.
It was just a few short years ago when I had that feeling like I was king of the world (my world anyway). Everything was going exactly the way I wanted. I was married to the woman of my dreams, we were expecting our first child and I was running my own network marketing company.
Then it struck. Disaster! My booming business that I had just invested in heavily to take to the next level had some fraudulent charges. Some people took it upon themselves to scam the company and essentially begin to bleed us dry. I worked like a dog trying to save my dream, and each day, I saw it slipping further and further away.
I’m the guy who never never never gives up, right? But I was devastated. I remember sitting on the corner of the bed, telling my wife, “Babe, it’s all gone. All of it. I leveraged everything for our dreams. Not only are we broke, but I don’t see my way out of this mess. We have so many people counting on us, and I just haven’t found the solution yet.”
After she got over the initial shock of being pregnant and likely bankrupt, she said, “You never give up. It’s not you. I know you’ll find a way. You always do. You’ve been through some rough times before this and found a way. Just don’t give up.”
I didn’t want to get out of bed. I had so many people to face and so little good news to share. I felt like a failure, like I’d let down my family, my friends, my employees and myself. I just wanted to quit, to make it disappear, then something clicked.
I eventually got over feeling sorry for myself, took massive action, and found a way to avoid bankruptcy and help many of my employees and independent representatives find an opportunity to succeed at a much higher level.
Why is it some of us give up at this point and others use it as leverage to future successes? I believe wholeheartedly that it’s a matter of mindset. I’m so grateful I feed my mind daily with positive education and development books, audios, mentors, etc…
So if you’re in a place right now where you just want to give up, throw in the towel and just quit…. I beg you to keep reading. I’m going to share some POWERFUL content with you from A.L. Williams’ book, “All You Can Do is All You Can Do but All You Can Do is Enough”. He has an entire chapter dedicated to Never Giving Up!
So what do you do when you want to quit? You’ve put in the work, you’ve got the desire and even the dream to inspire you. You even have a crusade for a cause that’s bigger than your business, yet nothing seems to be working in your favor. You find yourself facing the biggest challenge you could imagine ever facing… and you want to give up.
No matter how many times Lucy pulled that ball out of Charlie Brown’s reach, he never gave up. Maybe he read A.L. Williams’ book too. 😉 Here are some fundamentals he shares in his book.
What To Do When You Want To Quit
Fundamentals from A.L. Williams Book:
Fundamental # 1: Use the Magic of Thirty Days
When we’re ready to quit, our long-term or big goals seem way too overwhelming. If I focused on paying off all of the debt from the business, I would’ve been a mess. I set short-term 30 day goals, like this month I’m going to shut down the fraud or “stop the bleed”.
I knew I would never give up and be able to overcome failure if I could keep it manageable in my mindset. I don’t know what it is about 30 days that’s magical, but it works. Make sure it’s a tough goal…. you’re on the verge of quitting so it need needs to have some oomph behind it so it moves the needle for you.
Fundamental # 2: Design a System of Reward and Punishment
This is the system that forces you stick to the commitment in fundamental # 1. It’s human nature to let our goals slide and eventually give up. This is a way to beat your natural tendency. Think about it. If you set goals and don’t meet them but nothing happens, then what’s the point? As a parent, I always say there are consequences to our actions or choices. Set consequences (positive and negative) so you never give up!
Fundamental # 3: Give Your Efforts Time to Compound
I’m never more frustrated than when I see someone so close to success, and they give up, never knowing how close they really were.
More often than not, the problem is impatience. It isn’t that they’ve failed, it’s more that they didn’t succeed fast enough.
Network marketing is a great example of this. You hear the fast success stories and begin to compare yourself to others and start to feel like a failure and want to quit. We all need to run our own race. And, in many cases, you’re preparing for a 400 yard dash when you should be preparing for a marathon.
Every effort you make in your business is compounded. I can’t tell you how many times I’ve shared a business concept with someone who reaches out to me months, and even years later ready to get started. If I had given up and not allowed my efforts to compound, I would have missed out on his efforts and the compounding effects of those, and so on, and so on.
“Our Greatest weakness lies in giving up. The most certain way to succeed is to try just one more time.” – Thomas Edison
“Many of life’s failures are people who didn’t realize how close they were to success when they gave up.” – Thomas Edison
So is your dream big enough? Are you willing to try one more time? I encourage you to pick up the book, “All You Can Do is All You Can Do but all you can do is enough” and read it as soon as you can.
Never give up on living the life you deserve to live!
Life’s too short to give up on your dreams!
P.S. — If you feel this post inspired you to never give up, please share a comment below, like on facebook or retweet it so others can benefit too!