Digital marketing for accounting firms is essential to growing your business and attracting new clients. While digital marketing can be a complicated affair, remember that you can always hire a company that provides marketing services to help you. Marketing firms provide valuable services that include tax preparation and estate planning. Many clients may come to your firm for one service and stay with you for additional services. A well-designed inbound marketing strategy can help you connect with your audience, build trust, and convert casual visitors to your website into long-term paying clients. The goal of digital marketing is to make it as easy as possible for potential clients to find your company online.
If you’re worried about malicious or fake reviews, you can also get your reviews third-party verified. For example, an association like TruWeb Verified can check the source of the review and the claims it makes. Once the reviews have been authenticated, they can display the TruWeb Verified logo lending them credibility. Customers trust this kind of source and you can rest easy knowing that your reviews are accurate. Another social media best practice is to curate content from other sources.
Make the Most Out of Social Media Marketing
Of course, you want to attract new clients and adopt a marketing strategy that will help you edge out your competitors, but victory in the digital marketplace is not just about beating the competition. It’s about serving your audience well, whether via email marketing, social media marketing, or search engine advertising. Your potential clients are out there, and they want to hear from you. PPC ads can serve as a powerful tool for attracting online traffic directly to your services. You can also utilize geographic targeting to ensure your ads reach businesses in your service area.
- You might choose to purchase a list of names and addresses in your service area and mail them a postcard or brochure highlighting your services and offering a free consultation.
- Let’s take a minute to talk about why building a presence online is essential.
- This strategy can lead to a marked increase in local inquiries and establish you as a reliable service provider in your locality.
These technical aspects of SEO might seem nitpicky, but they’re essential if you want to make sure your potential clients can find you online. Local SEO is the best way to target people in your area that are using a search engine to find accounting/financial information. As we mentioned above, SMART goals are necessary for any successful marketing strategy. You should think about what you want for your business and then you can use your desired results to reverse engineer your SMART goals. If your marketing is happening only on Google or Facebook, then you are missing out on a large audience of prospective clients by not diversifying your campaigns across multiple channels. If you’d like to learn more about how you can free up your time to focus on building your client base, then sign up to receive a free checklist for accountants.
Inbound Marketing for Accountants
The platform allows you to micro-target your audience based on age ranges, locations, languages, interests, behaviors and connections. You can also create an ad based on an objective, such as page likes or website clicks. Reach your target audience by targeting the right platforms with these cost-effective advertising ideas for your firm. Each of these disciplines is complex, with technical and strategic components that can dramatically affect the performance of your campaigns.
Those sites are visual and don’t lend themselves to the information-rich marketing most common for accounting firms. In most cases, content marketing is not about promoting your business directly. Instead, the goal is to answer people’s questions about accounting and finance. You position your accounting firm as a trusted authority by providing valuable and applicable content. Hiring a professional marketing company can take this task off your plate because they’ll manage it for you.
Accounting firms are local businesses and that means that your community is looking to you for support and leadership. By getting involved in local events and supporting local organizations and charities, you can increase your profile and improve your brand’s image. To use video content to your advantage, create videos about the topics and questions your audience is already searching for. If you know you’re getting a lot of traffic from people wanting to understand tax deductions, then create a video that explains the most common ones and how to apply them.
Grow Your Accounting Firm by Starting a Podcast
While a complex subject, PPC is basically an internet advertising model, in which an advertiser pays a publisher when the ad is clicked. Yet, without thinking about how you’re going to turn site visitors into customers, you risk wasting money up front. Having clear Calls to Action (CTAs) throughout your pages is vital to success.
You may also want to allow leads to opt-in for text messaging, which can be highly effective as a means of nurturing leads. Remember that people aren’t necessarily expecting you to be perfect. What they want is accountability and a professional response if you make a mistake or let them down. Your response — your ability to keep your cool and rectify the situation — will determine whether the client who left the review remains with your firm.
His insights and strategies have been featured in esteemed dental publications, including the American Dental Association and the American Academy of Implant Dentistry. As an alumnus of Brigham Young University, he brings a strong educational background to his entrepreneurial endeavors. Outside of social security number his professional life, Tyson is a devoted father of five, who cherishes time spent with his family, especially when they’re all enjoying America’s pastime on the baseball field. Our focus here has mostly been on digital marketing, but that doesn’t mean that you should eliminate offline marketing.
Blogging for Accountants: 6 Keys to Success
Keep in mind that most firms often service SMB businesses and provide services similar to yours. Despite the dominance of social media platforms in the digital place, forums are still a healthy medium for accounting professionals to communicate. The goal is to provide added value to clients while increasing revenue for the accounting firm. Basically, you can give away parts of the presentation in the form of an eBook, checklist, or any other kind of downloadable content.
Marketing for Accountants: 27 Marketing Ideas for Accounting Firms
Articles from the newspaper or financial authorities are a good place to start. To demonstrate your authority, make sure to add your take to any content you post. You should also check how your business listings appear across the web. Are your name, address, and phone number (NAP) consistent on Yelp! Google uses all this information to return results for location-based services.
Ask an agency for reviews or testimonials, about the types of clients they have worked with, and if you can have a look at projects they have completed. Blogging offers an excellent opportunity for you to share your expertise with readers (i.e., potential clients). Add a blog section to your website, create a posting schedule, and produce unique and relevant content. Sharing this content on a regular basis helps your website be closer to the top of search engine results pages. The higher up you are, the more likely potential clients are to find you.