Facts Tell Stories Sell
Have you ever heard the statement that facts tell stories sell? Have you have said that from stage or on a call?
Have you ever done a presentation where you actually said, Facts tell stories sell?
Now obviously you want to highlight success stories because it’s true, they DO sell, but…
NEVER, EVER, EVER actually say facts tell stories sell! It’s one of my biggest pet peeves because it’s an almost certain way to get the lowest numbers possible!
So don’t say facts tell stories sell. Just showcase the success stories and let them do the selling.