After 25 years in MLM, I continue to become more and more aware of the importance of the art versus the science in our profession.
For years I studied science… think tactics like closing scripts, overcoming objections, systems of duplication, etc.
Science is amazingly important. If you don’t understand the tactics, you’ll flail around helplessly for years like I did. (Took me 5 years to get to a full-time income.)
When I decided to truly make network marketing my profession and not just a “plan b” and decided to become a real professional, I studied science like a madman reading dozens of books. In fact, it would be easy to argue that I become obsessed with learning every nuance to our profession. I’ll admit, it helped a ton because I knew what to do in almost any situation that came up.
But it only helped for one reason.
Because I went out and applied it massively.
The Art vs Science of Network Marketing: How to Master Them?
Here’s what I discovered…
Even though I knew the science, I didn’t know the art.
The art is not just knowing “what” to say, it’s knowing “how” to say it. It’s knowing how to say the right thing to the right person at the right time.
It’s being able to – when someone gives you the “I don’t have the time” objection – just say “I call bullshit on that” with a smile and close them instantly. (Say that to the wrong person or without the right rapport and you’ve blown your chance to ever work with them.)
It’s knowing, by feel, that someone’s not enrolling because of a poor belief system in themselves and helping them work through it.
It’s knowing who to kick in the ass and who to pat on the back as a leader to inspire them.
Remember this, my friend, the ART is where all the big money is made. And the only way to master the art is to not only learn the science, but to go out and apply it over and over and over… and screw it up over and over and over… until the art becomes like second nature.
The great thing is, once you get the art, it’s like riding a bicycle. You’ll always have it.
Lots of love,
Matt Morris
Network Marketing Leader & International Speaker
P.S. – If you’re serious about becoming a professional, go get a copy of my book over at www.7StrategiesBook.com for only $7. You’ll discover the 7 strategies that allowed me to go from 5 years of struggle to full time and living life on my terms. The testimonials that are coming in from this book are amazing. I want to hear your success story next!
You may also READ our previous blog post about “Secrets To Success In Network Marketing”.
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