The Value of Promotion in Network Marketing
I just got off a webinar with over a thousand people and maxed out the Zoom platform to roll out a promotion for our company, and the fact that myself and my other business partner did the promotion is a huge, huge lesson that I want to cover with you because whether you’ve got one person in your group, or you’ve got a million people in your group, you are a leader. And my biggest calling is rising up leaders in our profession.
If you’re in network marketing, chances are your company will run promotions from time to time. Maybe your up line is the one running the promotions. And I will tell you, as you start developing a team, you should be running promotions for certain things.
I’m not talking about any groundbreaking promotions. I’m talking about any promotion. It may be to sponsor one person this month and you get to go to a dinner.
That is one of the best promotions you can possibly run because it makes people feel special.
Maybe it’s you sponsor X amount of people and you make some money. Maybe it’s a 20% discount this month on your products and services, whatever it is.
Duplication of Leadership.
The key in leadership is not having a bunch of followers, it’s not just making a bunch of money, it’s helping other people rise as leaders.
Our real value in leadership is helping other people become leaders. That’s where the real duplication comes from. It’s always the duplication of leadership. It’s not necessarily the duplication of someone who goes out and gets one, then that person gets one, or two who gets two.
The real money is all in duplication of leadership.
It’s where financial freedom comes from. It’s where you can get to the point in network marketing where you can throw away your cell phone, never answer it again, and your income doesn’t skip a beat. You’re financially secure.
That’s what I want for you and that’s why I do these lessons.
The Value of Promotion
The value of any promotion is never just the promotion itself.
The value of the promotion is your attitude towards it and your promotion of the promotion.
Our company just rolled out a big promotion.
Now, if I want my check to go dramatically up and I want my leaders checks to go dramatically up, I have to follow this advice.
I can’t just rely on the promotion itself, no matter how good it is.
The people who follow my advice here are the ones who are going to capitalize on it the most.
You may get a little increase without doing this because the promotion is really good, but you’re going to get nowhere close to the total value that you can get from it if you don’t follow this advice.
Your Attitude Towards a Promotion
Number one is your attitude towards a promotion.
You have to be excited about the promotion if you want your team to be excited about it.
Let me explain behavioral psychology very briefly.
The way it works is if we want to have a lot of success in life, where does that come from? It comes from you and your team taking the right actions.
Where do actions come from? Actions come from feelings.
Your action is going to be based on your feelings.
More importantly, in network marketing, this is a game of leadership.
You need your team to be excited. Your team will take more action is they’re excited, motivated, and confident.
You have to be excited, motivated, and transmit a level of certainty and confidence if you want your people to feel certainty and confidence.
Belief Comes from Programming
Actions follow feelings which follow belief and belief comes from programming.
Why did I do a webinar today with my buddy? I want to program my team to be excited.
I want to let them know I’m excited. I’m certain. I’m confident. I know this is going to be a game-changer, right?
If I want my team to have that certainty, I’ve got to transmit that certainty to them. That’s the attitude you need to have towards a promotion.
Within a few hours of our company rolling out this promotion, I did a big team webinar to announce it to everyone and promoted it because if I don’t promote it to my team and they don’t see me promoting it, guess what happens? They don’t promote it because they think it must not be that good.
Realize that no matter what the promotion is, you need to be excited about the promotion. You need to transmit that excitement and you need to promote the promotion.
If you don’t promote the promotion, you get a tiny value.
What happens is companies roll out a promotion and some leaders capitalize on it. It allows them to make way more money. Some leaders make a little bit more money and some leaders don’t make any more money.
What’s the difference? It’s the leader’s attitude in their promotion of the promotion. That’s it, my friends.
This is a simple but incredibly important lesson as leaders and is one that you cannot ignore. You cannot forget this.
If you feel like this can add some value to some others, definitely share it with them and I always appreciate the comments so let me know what you got out of this.
If you want some more advanced training on leadership, hop over to LeadwithMatt.com. And I’m going to give you some strategies on becoming a powerful leader and showing you how to recruit some powerful leaders as well.
If you’d like to learn about why you’re not selling in network marketing, check out this blog post.
Go make life an adventure.
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#1 Best Selling Author of The Unemployed Millionaire