Years ago, I became the top earner in a nutritional network marketing company. My partner and I built a team of 22,000 people in two years.
Our flagship product was a noni juice product and there was quite a bit of scene behind it.
In fact, there was so much science behind it that many of the leaders got caught up selling the science. We were doing a presentation one night presenting the product and one of my super analytical associates did the presentation.
He went into great detail about the phyto-nutrients, vital nutrients, how the amino acid contained in the product won the Nobel prize for life enhancement and how it signaled a molecule in the cardiovascular system, etc, etc, etc.
At the end of the presentation, you thought one thing…
The leader presenting was damn smart!
The problem was, our closing rate sucked that night.
Top Reason Why Most Network Marketers Struggle in MLM
As the top earner in the company, I didn’t even understand what he was talking about and I found myself kind of like Charlie Brown in class when his teacher was talking and all he hears is WAAAH, WAAH, WAAH.
My sponsor in that company was even less knowledgeable about the product than I was but closed like an absolute rockstar.
He did one very important thing.
Which answers the question as to why network marketers struggle to close sales. (And salespeople in general)
He was selling the product, not the outcome of the product.
You see, what I learned from my sponsor was to simply tell stories about what the product has done for other people. I would spend just a few minutes on the science (so people understood that it’s real) but then I’d spend the next 20 minutes telling stories about what the product had done for other people.
You see, people don’t care about your product…
They care about what your product can do for them.
Sell the OUTCOME, not the product!
WARNING: If you’re involved in a wellness company, be very careful you are not making health claims. No nutritional product can be presented to help aid or cure any disease. (Even if it’s true)
Now, with that warning out of the way (gotta keep you compliant), if you would like to learn the psychology of closing… and the strategies that have allowed me to close thousands of people over the past 20 years, you’ll want to jump in on my 7-week video coaching program called Millionaire School.
Hop over to https://www.overcometheobjection.com/coaching-7-weeks and get all the details.
We get testimonies every single day on this program. I guarantee you will love it and that it will help you make more money.
Lots of love,
Top Network Marketing Leader
You may also READ our previous blog post about “BAMFAM – A Secret Strategy to Closing Prospects in Network Marketing”
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