Once you know the secret of how to motivate your prospects to buy
Things get easier.
I’m going to give you an “insider” secret to have your prospects salivating with motivation.
Before I give you the goods, lemme first ask you…
What is it that creates motivation in the first place?
You see, if you don’t know the answer, it’s pretty hard to motivate prospects to buy, isn’t it?
Okay, here’s the answer…
A gap between where you are and where you really want to be.
The bigger thy psychological gap, the bigger the motivation.
Here’s how an amateur marketer creates that gap for a network marketing opportunity…
“Our opportunity allows you the opportunity to earn a part-time to a full-time opportunity from the comfort of your own home. Imagine being able to wake up without an alarm clock, have a 30-second commute to your office, spend all the time you want with your friends and family, drive your dream car, live in your dream home, and vacation multiple times per year.”
Nothing wrong with being aspirational and stirring up people’s “dream machine”.
But what a PRO realizes is that, while a desire for gain is a motivator…
A much bigger motivator is the avoidance of pain.
When you only present the possibility, you are only doing half of the job to create the “gap”.
Want to motivate your prospects to buy? Always present the problem before the solution…
When you present the problem and the pains associated with the problem, THEN the possibility, you create a massive GAP which naturally creates increased motivation for your prospect.
The challenge is, you can’t exactly present the problem by telling people their life sucks, they have no freedom, they’re broke, they’re trading their life away for a paycheck, etc.
I’ve seen people do this… It doesn’t go over well!
How to accomplish the same thing but without offending anyone…
The most masterful marketers are always the most masterful story-tellers.
When you tell a story about yourself and the pains you associate with not having freedom, your prospect will naturally relate to you even if they don’t have the exact same issues.
Some of you know that I sell books and training to network marketers on how to become successful. If you pay attention, one of the things you’ll notice me doing ALL THE TIME is talking about MY pains associated with struggling as a network marketer.
I struggled for 5 long and painful years…
It was so frustrating wondering why I couldn’t make it work when I saw others crushing it…
I was disheartened and felt defeated because it was like I had tried everything and it still wasn’t working…
In fact, I felt a bit like a fraud because I was trying to promote this “lifestyle freedom” when I didn’t even have it myself!
You know what I hear all the time…
“Matt, it’s like you were speaking to me directly!”
Why do people tell me that so often?
Because by telling my story of my problem and pains, my prospects relate to it and connect with me. (Which increase conversion because
By starting with the pain I create a bigger GAP between the problem and the possibility which creates increased motivation!
If you want to see an example of a sales letter I wrote that converts like CRAZY using this technique, take a look at the web page selling my new eBook…
Want some advanced training on leadership?
Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders.
I’d love to hear what your biggest takeaway was out of this in the comments below.
If you feel like this can add some value to some others, feel free to share it.
If you’d like to learn how to impact others, check out this blog post.
Go Make Life An Adventure
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#1 Best Selling Author of The Unemployed Millionaire